A Closer Look at Walmarts Marketside

Here is a closer look at more of the Walmart Marketside Private Brand fresh products. This somewhat surprising development is rapidly becoming a bold strategic move. Walmart appears to be aggressively using Private Brand as a tool to build its fresh perception. Very few retailers have fresh bagged Private Brand bagged salads. Notably Harris Teeter is successfully selling two tiers of bagged salads with both their national brand equivalent, Harris Teeter and their premium Private Brand HT Traders.

The home meal solutions products are particularly interesting as it seems that virtually every channel is attempting to play in this space. Who would have ever imagined Walgreens, Food Lion and Walmart head to head in a battle for the fresh macaroni and cheese dollar.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.