Free Baseball Tickets From Bi-Lo Private Brands

Mauldin, SC based BI-LO is running a promotion that rewards Private Brand shoppers with NCAA baseball tickets. Shoppers who purchase four participating Private Brand items from their Top Care or Southern Home brands will receive tickets to a University of South Carolina or Clemson University home game. The “No Dough” baseball promotion will run March 3, 2010 – May 18, 2010 while supplies last only at participating SC BI-LO stores.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.