ECRM and Daymon to Partner at Private Brand Foods Event

Efficient Collaborative Retail Marketing (ECRM)will partner with Daymon Worldwide, the world’s leading Private Brand Marketing and Consumer Experience expert, for ECRM’s Private Brand Foods EPPS event, taking place April 11-14, 2010 in Orlando, Fla. The event will focus on dry grocery, snacks, beverage, dairy and frozen private label products.

Daymon’s global resources, including Daymon Interactions and Daymon Worldwide Design, will be integrated throughout the entire Private Brands Food show, including the general sessions, which will cover “hot” industry topics; product and packaging innovation; turnkey solutions; best in class merchandising; marketing and design insights; and quality assurance and WIC applications.

Retailers will also have an opportunity to meet with suppliers in private display rooms. Schedules are preset according to category responsibility and focused upon presentation and review of new lines, new items and promotions so meetings are productive.

The Private Brand Foods EPPS event will feature ECRM’s meeting format that consists of one-on-one, pre-scheduled meetings between manufacturers and retailers.

“Through this one-of-a-kind event, we will showcase Daymon’s integrated strategy, progressive sourcing capabilities, innovative product development, marketing and design expertise in a focused and targeted way,” says Renee Barch-Niles, Daymon VP Business Development Team. “We anticipate great representation from existing Daymon suppliers as well as prospective new sources. Through this event, we are setting the stage for future Private Brand interactions with suppliers and customers to build great programs and develop new opportunities. ”

“We are very excited to partner with such a reputable organization that will bring even more value to our attendees,” said Ed Reilly, Vice President of Grocery, ECRM, “Daymon’s knowledge of the private label industry will give our clients a thorough understanding of how they can improve their current private label sales or purchasing processes.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.