In the continuing evolution of the Private Brand portfolio at Walmart, the mega retailer has relaunched its Marketside.com website to showcase its evolved Private Brand Marketside. This move has been discussed numerous times on this site and the shift of Marketside from a retail concept to a Private Brand is an intriguing addition to their portfolio. The brand includes: pizza, deli soup, ready meals and produce items such as fresh salsa, spinach, beans, peas and organic salad.
Developing a brand around fresh foods is rapidly becoming a battleground across multiple retail segments with everyone from Harris Teeter to Walmart making aggressive Private Branded moves. This is perhaps best seen in the recent poaching of several Tesco Fresh and Easy executives by Walgreen’s. As the economy improves this will continue to be an exciting battlefield.