Like most families my wife, children and I shop for groceries at least once a week and sometimes more often than that. My children can tell you who has the best free cookies or balloons and as they have gotten older they can tell you who has the best fresh baked bread. We all love our local, The Fresh Market, my eleven year old loves the fresh fish selection, my five year old daughter likes standing at the meat counter and picking out a New York Strip with Dad, and my three year old daughter swears by the FREE cookies. So I regularly watch their Private Brands, my entire family has turned shopping into a treasure hunt looking for new Private Brand products or package designs. Take a look at some of our favorites.