Sam’s Club Introduces Private Brand Spanish Wine

Bentonville, Arkansas based wholesale club and Walmart division Sam’s Club is adding to its portfolio of Private Brands by expanding its wine offerings with the introduction of Infinite — a 2008 Spanish red wine. The traditional Tempranillo variety is the basis of Infinite, complemented by a small proportion of Cabernet Sauvignon. Infinite will join several other Private Brand wines designed to meet the increasing demand for entertaining solutions in meals and beverage categories at Sam’s Club.

Infinite possesses a deep, dark cherry color and the seductive aromas of red fruits—blackberries and blueberries—alongside bold spices. Flavors are consistent with the nose, offering a hip flavor profile with smooth, silky fruit on the palate, and soft tannins that evolve into a pleasant finish.

“Infinite is a great example of excellence in Spanish red wine. The thought and care in the making of this limited release wine is exceptional, and we are proud to be introducing it this season for under $10,” said Mark Kenny, Director Wine, Beer and Spirits at Sam’s Club.

Selling for about $8 a bottle in more than 400 Sam’s Club locations that are authorized to offer wine, (A Sam’s Club membership is not required to purchase alcohol on location) Kenny advised that Infinite would be the perfect wine accompaniment for typical traditional dishes from legumes to rice plates with meat and vegetables.

The Spanish winery Bodegas Torres produces Infinite and is the first winery to make The Drinks Business’ “Green List.” In this prestigious ranking, only 50 entities throughout the world are recognized for their contribution and commitment to sustainability. Torres was named for its efforts to reduce CO2 emissions, as well as environmental awareness campaigns aimed at consumers in the more than 140 countries that import Torres wine.

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Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

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