Early in the week I included a look at the un-named Private Brand from Duane Reade and received some great reader response, so I thought I would present a snapshot of cleaning/household products brand Apt 5. The brand was reinvented by New York based CBX as a part of the portfolio reinvention that created the un-named brand, DR Delish and [...]
The convenience store trade magazine has a nice look at Private Brands at the Valero convenience chain the story features the introduction of their new sports drink, U Force Sport. Valero ‘Bullish’ of Private Label Company introducing sports drink this week; jerky, other snacks on deck for spring The retail end of Valero Energy Corp. is pumping up its investment [...]
Target is known for it’s fast fashion and brilliant instore execution of beautiful signage, so the introduction of brightly colored bunnies as large clings to the exterior of my local Target was certainly a signal of brighter things inside. According to a press release from Target: This spring, Target introduces Liberty of London for Target, an exclusive new Private Brand [...]
This post comes from the Neilsen blog Neilsenwire and was originally printed in Food Technology magazine. Lisa Rider, Vice President, Product Leadership In the past 20 years, store brands—otherwise known as private labels—have come a long way in the United States. When store brands were in their infancy in the 1980s, product quality was inconsistent and packaging was either generic [...]
The Instore Maketing Institute issued a March 29, field report on JC Penney that included some interesting insights on Private Brand. According to the report: JCPenney continues to position itself as a high-fashion merchandiser of Private Brands with a spring campaign entitled, “New look. New day. Who knew?” The retailer is highlighting fashionable head-to-toe looks through various consumer touch points, [...]
The gigantic retailer has given birth to a new member of is 10-year-old Parent’s Choice Infant Formula – an exclusive brand manufactured by PBM Nutritionals in Georgia, Vermont and Covington, OH. It was announced on March 23 that Perrigo is acquiring PBM for $808 million, adding the maker of Private Brand infant formula to its growing product portfolio. Perrigo, which [...]
British retailer Waitrose once again makes a Private Brand splash with a new line of products designed to fill the needs of the customer eating ‘al desko’ or grabbing lunch on the go. The ninety new products launching at Waitrose on the March 24th, include ‘open’ sandwiches, tear and share rolls, and large salad bowls. Individually wrapped cakes and cookies, [...]
Packaging Coordinator – Private Brand TOYS “R” US CANADA LTD. Concord, ON, CANADA 1 Position(s) Posted Mar 24, 2010 Toys “R” Us is the leading retailer of toys and baby products with more than 1,500 stores worldwide. We have 70 store locations in Canada and our Head Office is located in Concord, Ontario. We’re always open online at www.toysrus.ca. We’re [...]
This is an evolution of yesterdays post on the Daymon/Supervalu split with some added details and information directly from Daymon. Yesterday in separate but concurrent announcements to their respective employees, Daymon Worldwide and Supervalu revealed that they will end their five-year “strategic sales and marketing” partnership for Private Brands effective May 17. It’s the second major retailer that’s parted ways [...]
In a 11:00 am conference call with Daymon associates Alex Miller, president of Daymon Worldwide announced today that Edenton, Minnesota based retailer/wholesaler Supervalu will end its strategic sales and marketing partnership on May 15. This announcement will certainly send shock waves rippling from the Stamford, Connecticut home of the Daymon Worldwide headquarters to the more than 15,000 associates in 211 [...]
