Lubbock, Texas-based grocer United Supermarkets, Market Street and Amigos United is introducing Private Brand fuel. The United Express Fuels brand will be featured at 19 of United’s 22 gas stations. Three stations in the Dallas-Fort Worth area will remain under the Market Street Private Brand.
The reason behind the switch is simple, according to Chris Bridgford, director of fuel operations for United.
“Launching our own branded fuel program is a natural progression of our core philosophy of providing our guests the highest quality, value and service possible,” Bridgford said in a press statement.