Private Brand continues to be an exciting subject as the end of the first quarter approaches, this week Target once again features Private Brand on the cover of its flyer and takes it to an aggressive and exciting next level. The redesigned value fashion Private Brand Room Essentials occupies not just the entire cover but the first four pages. This is an amazing commitment of ad space and certainly an indication of a bigger strategy at play.
In the meantime their archrivals from Bentonville continue to hammer the airwaves (TV and web) with their value fashion Private Brand Hometrends. This is shaping up to be a defining battle between the two discount giants, who do you think will win?