Target & Walmart Duke It Out To Decorate Your Home!

Private Brand continues to be an exciting subject as the end of the first quarter approaches, this week Target once again features Private Brand on the cover of its flyer and takes it to an aggressive and exciting next level. The redesigned value fashion Private Brand Room Essentials occupies not just the entire cover but the first four pages. This is an amazing commitment of ad space and certainly an indication of a bigger strategy at play.

In the meantime their archrivals from Bentonville continue to hammer the airwaves (TV and web) with their value fashion Private Brand Hometrends. This is shaping up to be a defining battle between the two discount giants, who do you think will win?

Walmart – Hometrends Commercial – Watch more Videos at Vodpod.
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.