JOB: Private Brand Manager, Dollar General

Dollar General, Goodletsville, Tennessee

Are you ready for an exciting career move?  We’re a $10.5 billion company with more than 8,400 stores in 35 states and growing by hundreds of stores yearly.  We work in an energetic team atmosphere, and believe much of the success of our phenomenal growth is our commitment to developing our employees’ potential.  We are committed to building our company with upbeat, talented, motivated persons who will move us toward our mission of “Serving Others”.

Dollar General is seeking a Brand Manager – Food to handle the delivery of private brand sales and profit and share goals in assigned categories through the development of new products, growth of existing products, efficient strategic sourcing, consumer marketing programs and effective promotional programs.  The Brand Manager – Food will lead a cross-functional team of analysts, sourcing managers, quality assurance and product development to develop and introduce new products, improve existing products and effectively market and promote the brand(s) to consumers.

Duties and Responsibilities

  • Deliver Private Brands’ goals in assigned categories: sales, margin contribution and share.
  • Work closely with category buyers to develop annual business and promotional plans to meet goals.
  • Partner with marketing to create in store marketing programs to support brand growth objectives.
  • Develop business reviews (category assessments) to identify private brand opportunities.
  • Ensure business plan is executed properly: pricing, distribution, promotion plan, etc.
  • Establish recommended pricing (initial and on going) for private brand products.
  • Negotiate with key suppliers to create products and marketing programs.
  • Manage an analyst (non-DG employee) to provide reporting and insightful analysis of category trends and performance.
  • Manage sourcing manager to identify and develop manufacturers along with negotiating supply agreements.
  • Manage the timing and coordination of projects.
  • Manage marketing and promotion budgets for assigned categories.
  • Demonstrated ability to manage brands across multiple categories
  • Advanced skills in category analysis, planning, forecasting and budgeting
  • Excellent written and verbal communication skills
  • High degree of initiative, along with excellent execution capabilities
  • Good interpersonal skills to develop and maintain effective business relationships at all levels of the company and in the supplier community
  • Excellent project management, leadership, and supervisory skills
  • Syndicated research experience with good understanding of marketing, merchandising, and retail
  • Negotiation and conflict resolution skills

Work Experience and/or Education

  • Degree in Business, Marketing, Management or related field, MBA preferred.
  • Minimum of 7 years experience in brand/category management required.

Compensation will consist of a competitive salary based on your experience, with bonus potential.

Our Benefits Package

  • Health, dental, vision and life insurance
  • Long term disability
  • Accidental Death and Dismemberment insurance
  • Company matched 401(k)
  • Tuition reimbursement
  • Paid vacation
  • On site child care, ATM, cafeteria and fitness facility
  • Free covered parking
  • Fun, values centered work atmosphere
  • Corporate casual dress
  • Relocation Assistance

Dollar General is an Equal Opportunity Employer.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.