British chocolate company Thorntons was established by Joseph William Thornton in 1911. Annual sales for the chocolatier are over £180 million from nearly 400 stores, around 200 franchises the Internet, mail order and commercial sales. Since the takeover of Cadburys by Kraft, Thorntons is now the largest, independent chocolate and confectionary company in the United Kingdom.
According to an article this week in the Financial Times, “We’ve prioritised growing the Thorntons brand,” said Mike Davies, chief executive. “With Thorntons-branded products, we make a higher margin, rather than with private-label products, so there’s a profit implication.”