Memphis, Tennessee based discount retailer FRED‘S features its redesigned Private brand products in its weekly flyer. Fred’s more than 600 stores can be found primarily in 15 southeastern states. The weekly flyer includes four pages of a classic “Compare & Save” to national brand message, in addition to several customer testimonials. According to the flyer customers can save $460 dollars of the purchase the Fred’s Private Brand products instead of the national brand.
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