Save $460 with Fred’s Private Brand

Memphis, Tennessee based discount retailer FRED‘S features its redesigned Private brand products in its weekly flyer. Fred’s more than 600 stores can be found primarily in 15 southeastern states. The weekly flyer includes four pages of a classic “Compare & Save” to national brand message, in addition to several customer testimonials. According to the flyer customers can save $460 dollars of the purchase the Fred’s Private Brand products instead of the national brand.

Reblog this post [with Zemanta]
Previous articleJean Paul Gaultier Designs Target Private Brand
Next articlePremium Private Brand Chocolates from Thorntons
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.