Grammy Award-winning R&B singer/songwriter Ne-Yo is the spokesperson for Macy’s contemporary Private Brand Alfani Red! If you are not familiar with Neo check out the video, he is cool, in an old school, retro way that simultaneously evokes Motown and today. If Marvin Gaye or Sam Cook where alive and working this is what they would look like.
Earlier this month Macy’s sponsored a Listening Party for Ne-Yo’s new song, “Heroes.” The party was held at the Simyone (SL) Lounge a trendy NYC club in the Meatpacking District. The Party featured models wearing the latest Alfani Red collection as well as Ne-Yo mingling and enjoying the crowd. The new song is available for FREE download on Macys.com in support of the RESPECT! campaign. For every song downloaded from February 1 – March 31, 2010, Alfani will make a $1 donation, up to $50,000, to the RESPECT! campaign to end relationship violence.
Bravo Macy’s this is a nice tie in, a great way to engage your customers and help the community.
Here is Ne-yo performing the song on Letterman.