In what seems to be a monthly occurrence Target once again features one of its Private Brands in its weekly flyer. This time the premium food Private Brand Archer Farms is front and center with a starring role on the front cover. The ad features a number of Archer Farms products including the award-winning cereal boxes all at 15% off. Brand building is often about commitment and consistency and Target seems to be willing to use both to build their Private Brands.

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