Urban Outfitters in Tight with Private Brand

Some nice work from Dan Gneiding a senior graphic designer at Urban Outfitters. Dan is a sometimes adjunct professor at Philadelphia University and has a portfolio and freelance website called grayhood.

Take a look at the new packaging for tights he created for Urban Outfitters.  Brown kraft boxes with a brightly colored paper band. If you are unfamiliar with Urban Outfitters stop in your local store, this fits the aesthetic perfectly.

and socks to boot!

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.