Daymon appoints Miller CEO and White to the Board

Stamford, Connecticut based Daymon Worldwide specializes in the sales and marketing of Private Brand consumer products and consumer marketing events announced today that the Board of Directors of Daymon Worldwide has unanimously appointed President Alex Miller, a 30 year Daymon veteran, as Chief Executive Officer, and also appointed James D. White, the current president and chief executive officer of Jamba, Inc., as the newest member of its Board of Directors. Alex has been a passionate advocate of Private Brands for many years including a guest post on this blog. It will be interesting to see the impact these two men have on the Daymon business in the next few years as Private Brands and Daymon evolve the combination of Private Brand brokerage, retail and CPG experiences they bring to the table has the potential to create not only the next chapter in Daymon history but the next chapter in Private Brand management.

Alex Miller

Mr. Miller becomes the first new Daymon CEO since the company was founded 40 years ago. Milt Sender and his partner, Peter Schwartz, started Daymon in 1970, and the two men served as Co-Chairmen and Co-CEOs until Mr. Schwartz’s untimely death in 1994, at which time Mr. Sender assumed both roles.

“This is an important transition in our history, and the start of our next 40 years,” said Mr. Sender. “It’s particularly fulfilling to see this position transition to Alex, who I’ve worked with for 30 years. I see this as a tremendously exciting time for our company.”

“Milt has given me a lot of freedom as President and has been a great coach to me,” said Mr. Miller. “I feel privileged to take over this position. The honor of being the first person in this job other than the founders is not something I take lightly. I do believe, however, that I have been well trained for the job.”

“In every step in his career at Daymon, Alex has taken on greater responsibilities,” said Mr. Sender. “He has worked with our most complex customers in the U.S. and virtually reengineered our international business. During his three-year tenure as our President, Daymon has experienced unprecedented growth thanks to his leadership and experience. It has been my pleasure and privilege to watch Alex grow personally and professionally in this business over the past three decades.”

Mr. Miller joined Daymon as Account Manager in 1980. He became Vice President and Company Officer in 1986, and in 1996 was named Executive Vice President.  In 2007 Mr. Miller was named President and COO of Daymon Worldwide, becoming only the second President in the history of the company, succeeding Peter Brennan, who currently is a Daymon Board member.

James D White

Prior to joining Jamba Juice as president and CEO in 2008, Mr. White served as senior vice president of Consumer Brands at Safeway, Inc., where he was  responsible for the Consumer Brands operation, including product development and innovation, brand marketing, manufacturing, and external sales. Mr. White’s experience includes the development of a billion dollar product innovation pipeline that fueled some of Safeway’s most innovative store brands and he has experience launching and building highly successful lifestyle brands–O Organics and Eating Right. Mr. White is currently leading the transformation of the Jamba brand from a made-to-order smoothie company into a healthy, active lifestyle brand.

“James brings a unique combination of private brand retailing and national brand marketing experience to our board,” says Mr. Miller. “We are very excited to have him on our board.  He has a tremendous background relevant to our organization and, without doubt, will lend insight, clarity and perspective to our progress in various areas of the retail value chain development.”

“I understand the unique challenges facing retailers and suppliers alike in the development and launch of on-trend products and consumer-relevant brands,” said Mr. White. “Having worked across a variety of industries, I have experience and expertise I believe will be an excellent fit with the existing members of Daymon’s Board as we help guide this organization to greater success.”

Prior to Safeway, Inc, Mr. White held executive positions in the consumer package goods industry.  As senior vice president of Business Development, Gillette North America, he played a critical role in leading the Company’s Function Excellence initiative that transformed the business in North America.  Mr. White also held executive and management roles with the Nestle’ Purina Petcare Company and the Coca Cola Company.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.