Illinois based office supply retailer OfficeMax features  their house Private Brand in its weekly flyer with a promotion that promises to save consumers up to 50% when you buy two items. The items featured are all clearly in the sweet spot for a house Private Brand at an office supply store. Commodity items that gain credibility from retail brand. OfficeMax paper may not be sexy but it just makes sense it is an extension of the retail brand that I not only expect but want.

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