Private Brand Full Circle Sweepstakes!

My regular readers will know that in a past life I worked for Food Lion and am always happy to report Private Brand news from my former employer. One of the brands I had the privilege to create was the general merchandise Private Brand HOME 360 so it is exciting to see Food Lion feature the brand in its Full Circle Sweepstakes. Customers may enter for a chance to win $200 in HOME360 Products each week now thru March 31st.

Food Lion is also featuring the Brand and Sweepstakes on its Facebook fan page.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.