I love my Double Bucks! – Watch more Videos at Vodpod.
Over the last few CVS has been running this campaign in support of their Double Bucks promotion in surprisingly high rotation. I can’t say that I am a fan of Super Saver Lillian the older woman in this campaign, but I suppose I am not the target. CVS has certainly demonstrated a commitment to the promotion and Private Brands that is unusual in the drug segment.
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Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
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Like Dove’s Campaign for Real Beauty, Lillian has an audience who identifies with her, I am sure. I applaud companies that know their customer and are not afraid to seek them out. And if it gives a boost to store brand sales, all the better!
Barbara,
You are correct of course, maybe I long for the “where’s the beef” lady.
Not a fan of Lillian? This is my great aunt. She is the best. Look her up on google. She’s been in more commercials and tv shows than some major celebs. We love you Aunt Lilly!!!!!!!!!!
Lillian is a great attention getter.
I’m in my 50s and she reminds me of my grandmother…(though I’m catching up in age, our inner self always pictures ourself back in younger days and we look at people the way we did when we were young)
I believe “Lillian” would not lead me astray!
By the way…my wife and I were debating how old the actress is…will she let us know?
Thanks!
Dave in Ohio
In case you’re interested- Lillian’s back with more on ExtraCare- showing everyone how and why to use our new ExtraCare Coupon Center to Scan Print and Save!
Thanks for the info and thanks for reading