Monthly Archives: February 2010 »
Target & Walmart Duke It Out To Decorate Your Home!
Private Brand continues to be an exciting subject as the end of the first quarter approaches, this week Target once again features Private Brand on the cover of its flyer and takes it to
Read More »United Supermarkets Introduces Private Brand Gas
Lubbock, Texas-based grocer United Supermarkets, Market Street and Amigos United is introducing Private Brand fuel. The United Express Fuels brand will be featured at 19 of United’s 22 gas stations. Three stations in the
Read More »Private Brand Steaks a Claim.
Check out this commercial for Texas grocer United Supermarkets Private Brand beef.. a
Read More »Beautiful Private Brand Work for Butterfield Market
Fascinating Private Brand/retail brand work from Christine Celic Strohl at Mucca Design. The Mucca website tells the story this way. “A New York City Upper East Side temple to luxury foods since 1915, Butterfield
Read More »Private Brand 4 The Health of Your Pet
Brentwood, Tennessee based farm and ranch retailer Tractor Supply Company has launched a new premium Private Brand dog food, 4health. The 4health brand is an affordable pet food that provides nutritional ingredients for optimal
Read More »Private Brand Keeps you Dry at Superdrug.
Some nice Private Brand design from the English design shop Burst. According to the design blog Lovely Package: “The Superdrug Nappies range is a part of the overall baby range, design update that burst
Read More »“I want to get rid of ugly” Don Watt Private Brand Innovator
This fascinating profile of the late Private Brand design icon Don Watt appeared in today’s Canadian daily The Globe and Mail. Marketing guru Don Watt rebranded Loblaws ‘Wherever I look I see a bad
Read More »PLMA Awards Excellence in Private Brand
The PLMA just published its Salute to Excellence Awards featuring winners from around the country in more than thirty categories. Products were evaluated on taste, performance, packaging, product appearance and value for money. Take
Read More »Carrefour & Mickey Mouse Make Great Private Brands
French retailer Carrefour and The Walt Disney Company have created a new Private Brand of food products for children named, Carrefour Kids. The collaboration is the latest step in a well-established relationship that has
Read More »Marketer of the Year, Jon Wendel of Hy-Vee
Insights From SN’s Marketer of the Year | Jon Wendel – Watch more Videos at Vodpod. A fascinating interview with Supermarket News marketer of the year, Jon Wendel, senior vice-president of Marketing, Hy-Vee, discusses
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