Local Tastes Great With Meijer Gold

Cincincati.com features a blog post by Cooking With Caitlin that includes a detailed review of several Meijer Gold Private brand products.  Meijer has done a great job of telling the Meijer Gold story of local sourcing and Caitlin was impressed.

A Review: Meijer Gold Private Label

As I write, I am sipping on a glass of Meijer Gold Blood Orangeade.  With just a bit of fizz, and not too much sweet, it is so good.

Meijer's former logo, used until 1990-2007.
Image via Wikipedia

Recently, Cooking with Caitlin had the opportunity to test out a whole slew of products from Meijer’s private label, Meijer Gold.  What a treat!  Meijer has traveled the country to find original-recipe specialty foods that are either from a family-owned business, or a company that sits within Meijer’s 5-state footprint.  Actually, each of the more than 80 products in the Meijer Gold line has a story behind it.  What is particularly noteworthy to us is that this private-label brand canvassed the country, establishing relationships with smaller, local companies and their products.  Presumably, by doing so, all of these smaller companies are growing together.  As small-business owners ourselves, the understanding that the products selected by Meijer are helping to build upon another small business’ success draws us to the brand.  (Shoot!, knowing the story – good or bad – behind any product connects me, makes me love it or leave it with conviction.)

We were intrigued; we decided to give the Gold a shot.

In true cookingwithcaitlin.com fashion, Kelly and I (Molly) accepted the offer to test out a few items, informed Caitlin of the work we created for her, and then got out of the way.

Neither Caitlin nor the Gold disappointed.   Really, all of the Meijer private-label products we tried were quite tasty.

  • Champagne Dill Mustard
  • Blueberry Mustard
  • Porcini Truffle Tortellini
  • Smokey Mozzarella Cheese Spread
  • Pasilla Oaxaca Salsa
  • Gourmet Steak Sauces
  • Biscotti Munch Chocolate Caramel Cookies

Read the entire story.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.