Dollar General Features Clover Valley in Weekly Flyer

This weeks 8 page flyer from  from Dollar General features its redesigned Private Brands Clover Valley and DG Baby/Toddler/Home on the top 2/3s of pages four and five. The dollar channel has been the rising star of retail over the last eighteen months and Dollar Generals seems to be aggressively attempting to take share. They have redesigned and relaunched significant portions of their Private Brand portfolio and raised the bar for not only the dollar channel but retail in general. The Clover Valley redesign is one of the better white based designs of the last year so it is good to see it featured in this rather aggressive flyer.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.