If you are a loyal reader of this blog, you are probably know that I live and work in Charlotte, NC, and that my family an I often shop my former employer Food Lion. I stopped my local Food Lion for a few items on my way home from work and noticed the much heralded nutrition program appearing on Private Brand packaging. Guiding stars was originally developed at their sister banner in Maine, Hannaford it has since rolled out to most of the Delhaize owned US banners. Take a look at the packaging and advertising it is interesting to see the evolution of this proprietary health and wellness program and its inclusion on Private Brands. The Guiding Stars running man actually appears on pack and not simply shelf tags or signage. If implemented properly this could give the Delhaize banners a leg up on their competition and true differentiation.
Please follow and like us: