Would You Like to Be A Director of Private Brands?

2009 was the year of Private Brand and many predict that 2010 will make 2009 pale in comparison. Job postings are certainly a good indicator of this and last year saw everyone from 7-Eleven to Walmart hiring new Private Brand positions. The following is job posting from Price Chopper, for a Director of Private Brand. Hopefully it is the first of many Private Brand jobs in 2010.

Director/ Manager of Private Label
Price Chopper, Schenectady, NY

Ensures the existence of corporate private label merchandising plans, programs, and campaigns necessary to merchandise private label products throughout the company to achieve projected sales and gross profit objectives. In conjunction with corporate advertising functions, assist in the development of merchandising campaign implementation, and reporting of the results. Create initiatives that meet our scan gross and D&A budgets. Develop negotiating environment that creates a collaborative and cooperative situation where sales and

profit are achievable in all major contracts. Develop business plans that ensure sales budgets will be met.

Minimum Requirements: Satisfactory performance reviews. Bachelor’s Degree preferred. 3+ years of related experience. Strong communication skills. Strong organizational skills and ability to multi-task. Ability to manage others and demonstrate follow-through to achieve desired results and objectives. Any final candidate who is offered the position will be required to complete a pre-employment background check and drug/alcohol screening before starting work in the position.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.