Private Brand, Firefighters & A Cup Of Joe.

As a part of the continued growth of DR Delish the new Private Brand from o the New York based drugstore Duane Reade four-premium coffee blends have been added to the line. Morning Rush, Fire Fighter’s Joe, Polo Grounds Decaffeinated and Five Points Imperial Blend, are made from 100 percent Arabica beans. Each variety was grown at high altitude and picked within the current year to guarantee the finest quality beans.

As a part of the launch of the new coffee’s Duane Reade will make a donation to the New York Police & Fire Widows’ and Children’s Benefit Fund with the sale of each coffee through November 15. Duane Reade has pledged with a minimum donation of $10,000 for the year. Tying Private Brand sales with charitable giving is a excellent way to engage the customer and help the community, national brands (think Yoplait’s pink lids for breast cancer) have used this tactic for years it is nice to see a retailer embrace it.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.