Private Brands Shortlisted for Design Awards

The English design magazine Design Week announced the shortlist of winners for their 2010 Design Week Awards.

All awards entries are assessed by a panel of eminent judges, purely on the quality of design and execution. Aesthetics and innovation, appropriateness of form and function, the creative use of type and texture, of color and of space will all be considered.

Design Week Awards 2010 Shortlist

Boots Original Beauty Formula
Design Consultancy: Camilla Lilliesköld Design & Art Direction

Sainsbury’s Bags Of Personality by Lambie-Nairn

To see the entire shortlist.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.