2010 – A Breakout Year for Private Brand!

The Private Label Manufacturers Association’s PLMA e-Scanner newsletter reported this week that Citigroup analyst Deborah Weinswig predicted that 2010 would be a “breakout year” for private brand growth.

“We believe that there will be another growth spurt in 2010 for private label and exclusive products as retailers cater to the growing demand for these products and better merchandise these products in-store to appeal to the consumer,” she noted in a report.

According to Weinswig, this past year has seen a “modern-day price war” amongst food retailers, but now an “old-time price war” is on the horizon, spurred by Walmart’s aggressive price cuts. “We view this move as a game-changer in the food retail industry in 2010,” she said in the report. “As a result, there likely will be further price investments from food retailers and gross margin pressure as they scramble to match Walmart’s aggressive pricing in 2010.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.