High School Students Taste The Difference of Private Brand

In this article from the Oneida, NY daily newspaper the Oneida Daily Dispatch, students from the local high school marketing class conduct taste tests of Private Brand product from Price Chopper and Wegmans. In a nice bit of community engagement, store managers from both retailers worked closely with the students to facilitate the test.

Oneida High School students taste test store-brand foods

Oneida high school students put their tastebuds to the test for a marketing class study about store brand foods.

Tables with small samples of products from Price Chopper and Wegmans were set up in the main lobby of the high school. Students from all grades stood in long lines to taste the samples.

Business teacher Mark Vinette has been conducting this study with students from his Sports and Marketing class for seven years.

“First of all it’s fun for the kids,” he said. “That’s the main thing because they’re going to learn when they’re doing something fun.”

Sophomore Annaliese Clements was one of his students handing out samples and recording the data.

She said the study is a good way for the students to find out which brands they prefer.

“Everybody usually goes for the big brand names that are more expensive because that’s what we know,” she said. “But I think with seeing that the store brands don’t taste bad then they can save a lot of money.”

Read the entire article.

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.