Wegmans Introduces Special Blends

Wegman’s the privately held 75-store regional grocer with stores in the mid-Atlantic region, including New York, Pennsylvania, New Jersey, Northern Virginia, and Maryland has been widely recognized as a best in class retailer and employer.  They have appeared on Fortune’s annual “100 Best Companies to Work For” list every year since its inception in 1998, and have ranked among the top 10 for seven consecutive years. Food Network recognized it with its award for Best Grocery Store in 2007, and Consumer Reports ranked it the top large grocery chain in the United States in 2009. They are truly a retailer to watch.

Wegmans’ is introducing a new line of Private Brand frozen mixed vegetables called Special Blends. The vegetables are flash-frozen at their peak of freshness, with less than two hours between harvest and processing, according to the retailer.
The new line includes Grilled Vegetables; Green Beans and Shallots; Broccoli, Cauliflower, and Pine Nuts; Ginger and Garlic Stir Fry; and Wild, Brown and Red Rice. Each 1-pound bag costs $3.99.
”We picked the most popular mixtures from our Chef’s Case in our Prepared Foods Department, and from Wegmans Menu magazine pages and worked with the Contessa Premium Foods Co. to replicate the flavors,” said Mary Ellen Burris, senior vice president of consumer affairs, in her latest column. “This California partner produces our popular Travels of Asia frozen meals; they are proud of their designation as the first certified LEED (Leadership in Energy and Environmental Design) frozen food manufacturing plant in the world.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.