Kohl’s Re Signs Britney Spears as Private Brand Spokesperson.

Kohl’s announced today it has renewed its exclusive partnership with international pop icon, Britney Spears for its exclusive Private Band Candie’s. Spears will appear in the Candie’s only at Kohl’s marketing campaigns throughout 2010.
In a press release, Britney Spears commented on the partnership, “I had a great experience working with Candie’s and Kohl’s last year and I am thrilled to be asked to sign on again for a second year. We’re planning some very cool photo shoots and I can’t wait for my fans to see them.”
Julie Gardner, Kohl’s executive vice president and chief marketing officer, stated, “We are excited to have Britney Spears represent the Candie’s brand for another year and are confident this year’s campaign will be another success. Our customers embraced Britney as the face of Candie’s and know they can count on the brand to deliver quality and style at a great value.”
Details on the spring 2010 Candie’s only at Kohl’s marketing campaign will released next month.

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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

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