@Supermarket: Package Designs

Check out this new book on package design , that according to the description includes Private Brand: @Supermarket: Package Designs by Kaoru Takahashi. It is available in February so I will let you know my thoughts.

Amazon and Barnes & Noble describe it this way:

Supermarket package designs that add color to your daily life. To establish distinctive retail shops, it has become essential to develop a store identity based on clear marketing strategies and concepts. Supermarkets strongly rely on its brand to give it a competitive edge against its many competitors. Some well-known supermarkets have succeeded in branding themselves. Featured here are HEMA, a Dutch supermarket, which achieves this with their own consistent brand image, employing a vivid eye-catching logo. Waitrose in the UK developed their private brand and receives much attention likewise, in the design world and from their customers, for their beautiful package design. Supermarkets that successfully create strong identity and consumer awareness inevitably generate loyalty among their customers. @Supermarket presents a wide variety of package designs for everyday products available at supermarkets, ranging from food and confections to various home products such as detergents, soaps, and daily wares. The designs of the actual shops are discussed as well as various visually stunning items such as shopping bags, carts, leaflets, and posters. The consistency in design of approach contributes to establishing a look that elicits credibility and attracts customers. In addition to showcasing design examples from all over the world, four representative supermarkets, well known for their bold graphic designs, are featured with interviews.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.