Private Brand Double Bucks at CVS

This week mega drug retailer CVS introduces its “Double Bucks” program. The promotion is part of its popular Extra Care Bucks program and is promoted in their weekly flyer, on and in store. The program includes both Private Brands and prescriptions and runs from January 17th through March 15th, 2010. Individual earnings start from the sign-up date. Extra Bucks will not be rewarded retroactively. Your Double Bucks earnings will be combined with your quarterly Extra Bucks payout, beginning April 1st.

The program includes:

  • Instead of earning 2% back on CVS Private Brand items, your earnings will double to 4% back.
  • Instead of earning $1 Extra Buck for every 2 prescriptions, your earnings will Double to $2 Extra Bucks for every 2 prescriptions purchased.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.