Private Brand and Temperate Living.

Occasionally  Google Alerts provides an interesting window into the heart of mind of our customers, today’s Google Alerts presented one customer in a fascinating blog . “The Year of Temperate Living” subtitled “A woman’s journey to self-discovery as she reclaims her life by giving up shopping.” The blog is written by Ellen L. Stanclift a Yoga teacher and aspiring writer, from the coast of Maine. She is a wife and mother of two teenagers and two dogs as well as a former 2nd grade teacher who is aspiring to a writing career.

Day 13 of her year long blog is entitled “Store Brands” and is a fascinating look inside the mind of Ellen with some praise for Target, Hannaford and Shaw’s thrown in..

When I began my Year of Temperate Living journey, I wanted to investigate ways to drastically cut expenses in all areas of our lives. Obviously, this means trips to J. Crew, Bloomingdale’s and Anthropologie are cut out completely. Sad as it makes me, it’s not a habit I can afford to maintain. Nor, do I think it’s one that necessary. Food, on the other hand, is imperative. I can’t give up eating just to save money (although the thought did cross my mind). I am a firm believer in good nutrition. As a yoga instructor and a cancer survivor, I credit excellent balanced meals as crucial to my health, and to the health of my family. How does one balance good nutrition and delicious, high quality meals, without compromising financially and overspending at the supermarket?

My own way of finding both great value and great taste is to purchase store brands whenever possible. Many supermarkets and discount department stores now have their own private labels on a great number of popular food items.

Read the entire post.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.