Marketside Private Brands Take Shape at Walmart

One of the blogs that I read regularly is the Fresh and Easy Buzz, it is a blog focused on Tesco’s Fresh and Easy and the competition and conversation that surround it. Several days ago they published an insightful look at the evolution or devolution of Walmart’s Marketside. The brand has evolved from a strictly freestanding retail concept to a prepared meal/ready to heat meal concept. On a recent trip to Walmart I discovered several Marketside branded Private Brand soups as well as the fresh pizzas, which had formerly been branded Sams Choice, were now bearing the Marketside logo and branding.

Read the entire story on the Fresh and Easy Buzz.

Walmart’s ‘marketside’: What’s ‘In-Store’ for 2010?

In December 2009 we published this piece [December 21, 2009: Wither Walmart’s Small-Format ‘marketside’ Stores and Format?] in which we reported that the Web Site for Walmart Stores’ ‘marketside by Walmart’ fresh food and grocery stores had been replaced by a single page site touting its new line of ‘marketside’ fresh, prepared foods, and examined the potential future of the four small-format stores, located in Metropolitan Phoenix, Arizona.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.