One of the blogs that I read regularly is the Fresh and Easy Buzz, it is a blog focused on Tesco’s Fresh and Easy and the competition and conversation that surround it. Several days ago they published an insightful look at the evolution or devolution of Walmart’s Marketside. The brand has evolved from a strictly freestanding retail concept to a prepared meal/ready to heat meal concept. On a recent trip to Walmart I discovered several Marketside branded Private Brand soups as well as the fresh pizzas, which had formerly been branded Sams Choice, were now bearing the Marketside logo and branding.
Read the entire story on the Fresh and Easy Buzz.
In December 2009 we published this piece [December 21, 2009: Wither Walmart’s Small-Format ‘marketside’ Stores and Format?] in which we reported that the Web Site for Walmart Stores’ ‘marketside by Walmart’ fresh food and grocery stores had been replaced by a single page site touting its new line of ‘marketside’ fresh, prepared foods, and examined the potential future of the four small-format stores, located in Metropolitan Phoenix, Arizona.