Winston Salem based supermarket retailer Lowes Foods has more than 100 stores in North Carolina, South Carolina and Virginia and was founded in 1954 as a single store in North Wilkesboro, NC. Private Brands at Lowes are primarily from Topco however they maintain a national brand equivalent, mid tier Private Brand that carries the banner name. The brand and the retailer are currently undertaking a refresh introducing both a new loyalty program and new Private Brand package design. The new design features an update logo as well as an interesting twist to the white-based package design that has become the rage in Private Brand design. The white ground combined with a bright green fade on the top and a bright blue fade on the bottom present a distinct and cohesive look for the brand. Note the old and new designs in the following pictures this is a significant change.