ULTA features Private Brand Makeup in Ad.

Bolingbrook, Illinois based beauty retailer ULTA is featuring is ULTA Private Brands on the cover of its weekly newspaper insert and the front page of its website. ULTA positions itself as the largest retailer of one-stop shopping for prestige, mass and salon products and salon services in the United States.

With $1, $2, $3, $4 and $5 dollar promotional price points the featured ULTA Private Brand products offer an affordable value option to national brands. They offer a unique combination of over 21,000 Private Brand and national brand; prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products.

ULTA stores are located in high-traffic, off-mall locations. As of January 7, 2010, they operate 348 stores in 38 states.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.