Bolingbrook, Illinois based beauty retailer ULTA is featuring is ULTA Private Brands on the cover of its weekly newspaper insert and the front page of its website. ULTA positions itself as the largest retailer of one-stop shopping for prestige, mass and salon products and salon services in the United States.
With $1, $2, $3, $4 and $5 dollar promotional price points the featured ULTA Private Brand products offer an affordable value option to national brands. They offer a unique combination of over 21,000 Private Brand and national brand; prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products.
ULTA stores are located in high-traffic, off-mall locations. As of January 7, 2010, they operate 348 stores in 38 states.