The Fresh Market Private Brand Recipe Challenge

The Fresh Market
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Greensboro, NC based premium grocer The Fresh Market is inviting its customers to participate in their Spring Recipe Challenge. The Fresh Market invites foodies to submit their favorite original recipes using their own TFM Private Brand products. To welcome the spring season, grilling gurus and barbeque buffs alike have the opportunity to introduce their own personal creations. Even though temperatures remain cool, The Fresh Market is heating things up by inviting customers to whip up their favorite creations with the store’s TFM-branded products in the “TFM Recipe Challenge.” The winner will walk away with a $500 TFM pantry product giveaway!

Participants must incorporate three or more TFM branded products into each recipe. Any product that bears The Fresh Market name or logo is eligible for use.

Participants must use at least one protein, such as meat, seafood, tofu, beans, eggs, etc.

Participants are urged to use a spring and early BBQ season theme when developing their recipes.

Entries will be judged based on creativity, taste, ease of preparation and appearance. Winner will be notified by telephone or email, and the winning recipe will be printed in the May issue of the company’s monthly Inspirations magazine.

WHEN: Deadline for entries is February 2, 2010.

WHERE: Participants can submit recipes online at

WHY: TFM Recipe Challenge winner receives recognition in the May edition of Inspirations magazine, major bragging rights and $500 worth of TFM pantry staples.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.