Dylans Candy Bar is IT!

Dylan's Candy Bar
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Before entering Dylan’s Candy Bar you may think you have been in a candy store, but enter Dylan’s and you discover everything else was a pale comparison to this “real” candy store. Dylan’s Candy Bar carries over 5,000 kinds of candy. With 300 types of bulk candy, ranging from standard gummy worms, gummy bears, peach rings and cola bottles, to wacky gummy teeth, killer gummy sharks and gummy brains. You can also find novelty and nostalgic candy, including Wax Lips, Pixy Stix and Pez.

However the chocolate is the thing and Dylan’s Candy Bar is renowned for their signature Private Brand Belgian chocolate bars, in milk, dark and more flavors (there’s over a dozen to try!)

According to the Dieline:

The latest chocolate bar from famed NY candy store Dylan’s Candy Bar:

“The “it” Bar is a chocolate bar designed to appeal to the adult Dylan’s Candy Bar shopper. The challenge with creating the packaging for this product was in striking a balance between the sophistication of the intended buyer and the playful, colorful spirit of Dylan’s Candy Bar. Another challenge lay in the fact that it was a product that needed to stand out within a store that is overwhelming in terms of the sheer number of colors and patterns used. Subtlety was the answer. The “it” Bar was packaged in a white textured box with blind embossing, foil stamp and tip-on label. We believe the challenges were met on all ends!

There are five Dylan’s Candy Bars are located in New York, NY, East Hampton, NY, Garden City, NY, Houston, TX and Orlando, FL.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.