This past weekend my family and I made the trek across town to Toys R Us. With Christmas presents to exchange and gift cards in hand they were ready to shop. I can’t say that I have spent a great deal of time in a Toys R Us so the Private Brands took me by surprise. I wrote a post after the PLMA show that included Toys R Us Private Brands but I had no idea how heavily penetrated they would be. Private Brands are everywhere. Frankly it is impressive, toys are obviously a highly branded category and as the father of three children I can tell you that National Brands spend a lot of money convincing my children that their latest toy du jour is must have.
Here are a few of the brands I discovered.
And finally the Toys R Us now own the fabled toy store and brand FAO Schwartz and they carry an interesting choice of vintage and unusual toys in the FAO Schwartz brand.