English retailer Marks & Spencer has long been a leader in Private Brands and with their new line of healthy eating ready meals called ‘Simply Fuller Longer’ American retailers will have even more reason to pay attention.

The new brand was developed with expert advice from scientists at the Rowett Institute of Nutrition and Health at the University of Aberdeen. The Rowett Institute is known for its research on effective weight-loss and their work has shown that diets higher in protein result in more effective weight loss as part of a calorie controlled diet.

Although all products in the range are rich in protein, it is not a low carbohydrate diet. All of the meals offer some carbohydrate including beans and vegetables.

There are more than 34 new products including meals, salads and sandwiches. Some of the items include: Coconut and Lime Chicken noodles; Chili con Carne with Sweet Corn; Loch Muir Poached Salmon; Beans and Pasta with a Creamy Dill Dressing; Roasted Chicken Quinoa, Pasta and Tomatoes with a Basil and Parmesan Dressing; and Rare Roast Beef & Stilton Sandwich..