Carrefour Discount Media Blitz

On January 1, 2010, Carrefour has launched a new national multi-media campaign featuring the Private Brand Carrefour Discount. The campaign reinforces the 2009 launch campaign.

Carrefour’s tone is more friendly and intimate than ever, with communications focused on the price positioning of its Carrefour Discount range. This will prove the Group’s determination to enable consumers to benefit from the backing of a major brand at reduced prices.

The campaign – orchestrated by the “K4” platform of the Publicis Group – will run for three weeks on TV, on posters and in-store, in the catalogue and on the website. It continues the theme begun when the range was launched in May 2009.

To see the entire campaign.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.