On January 1, 2010, Carrefour has launched a new national multi-media campaign featuring the Private Brand Carrefour Discount. The campaign reinforces the 2009 launch campaign.
Carrefour’s tone is more friendly and intimate than ever, with communications focused on the price positioning of its Carrefour Discount range. This will prove the Group’s determination to enable consumers to benefit from the backing of a major brand at reduced prices.
The campaign – orchestrated by the “K4” platform of the Publicis Group – will run for three weeks on TV, on posters and in-store, in the catalogue and on the website. It continues the theme begun when the range was launched in May 2009.