Kohl’s Expands Its New York Private Brand Design Office.

Kohl's Corporation
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Wisconsin based department store Kohl’s today announced the relocation of its New York design office from 1359 Broadway to 1400 Broadway and is scheduled to open in June 2010. Designed to support the growth of Kohl’s Private and exclusive brands, the new location is more than double the size of the previous office.

Kevin Mansell, Kohl’s chairman, president and CEO said, “We continue to differentiate Kohl’s through our exclusive partnerships and remain committed to bringing world-class brands to customers nationwide. Having a New York presence has been instrumental in growing our exclusive and private brand strategy, which accounted for 45 percent of sales through the third quarter of this year, up over two percent compared with last year. The new location allows us to manage our existing brands and support anticipated growth as we continue to focus on growing market share.”

Kohl’s opened its New York design office in January 2007 to be in close proximity to the design source and management of exclusive partnerships. Today, the New York design office houses designers and support associates to manage the design and development of seven licensed brands, including Simply Vera Vera Wang, Food Network, ELLE, Dana Buchman, Candie’s, Chaps Home and FILA Sport.

Peggy Eskenasi, Kohl’s executive vice president of product development said, “To support the growth and incredible success we’ve seen with our exclusive and private brands, it’s important our New York design office has a space that can sustain existing brands while allowing for more growth of our exclusive brand portfolio so we can deliver the absolute best quality, style and value to shoppers.”

Designers and others interested in career opportunities in Kohl’s New York design office are encouraged to visit www.kohlscareers.com/newyorkoffice/ for more information and a current list of available positions.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.