CVS Private Brand Store Wide Sale.

In their first flyer of 2010 Woonsocket, Connecticut based mega drugstore CVS devotes two pages to their Private Brands. Page two and three feature a “Store Wide Sale” with Buy One Get One 50% Off on select CVS/pharmacy brand products. Prices are effective Sunday, December 27th – Saturday, January 2nd.  This continues a focus on Private Brand promotions from CVS that included numerous pages in their 2009 weekly flyers.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.