This interesting article from the Ventura County Star comes complete with debate. Although the sources seem a little misguided with opinions that were relevant ten years ago the conversation is certainly lively. What do you think?
When it comes to store brands, it all depends on whom you ask
What’s in a name?
A battle is brewing between generic and brand-name products.
Heinz. Tide. Tylenol.
At a time when shoppers are pinching pennies, store brands are gaining. Not only can private labels sell for up to 40 percent less but also they have upped presentation with full-color packaging.
“When’s the last time you saw a ‘generic’ brand?” said Rob Frankel, branding expert. “I’m sure that many shoppers don’t even realize they’re buying generics at this point.”
Once snubbed, generics have come a long way both in design and content, Frankel said. Back when private labels were in plain packaging, “It was a much more conspicuous purchase It screamed that it was for poor people,” Frankel said.
Now it seems brand names are the ones losing favor.