This article from the San Francisco Chronicle website SFGate features a number of highly rated Private Brand products from west coast retailers including: Safeway, Whole Foods, Trader Joe’s and Rainbow Grocery Cooperative
Grocery store brands come out on top
A few months ago, I was interviewed for a local TV news segment. The subject was advertised brands of food versus grocery store brands, also known as private label brands.
To prepare, I riffled through Taster’s Choice columns from the past year to see how much of a difference branding made.
Our five experienced panelists – local chefs, cookbook authors and food professionals – test products blind, concentrating solely on texture, appearance and, most importantly, taste. Time and again, they find that grocery store brands come out on top.
In the past decade alone, the popularity of these brands has grown immensely. Panelists are choosing generic brands from Safeway, Trader Joe’s and Whole Foods almost as often as name brands.
In fact, in the 44 tastings from 2009, more than one-third of the winners were grocery store brands.