Private Brands Score Well in San Francisco.

This article from the San Francisco Chronicle website SFGate features a number of highly rated Private Brand products from west coast retailers including: Safeway, Whole Foods, Trader Joe’s and Rainbow Grocery Cooperative

Grocery store brands come out on top

A few months ago, I was interviewed for a local TV news segment. The subject was advertised brands of food versus grocery store brands, also known as private label brands.

To prepare, I riffled through Taster’s Choice columns from the past year to see how much of a difference branding made.

Our five experienced panelists – local chefs, cookbook authors and food professionals – test products blind, concentrating solely on texture, appearance and, most importantly, taste. Time and again, they find that grocery store brands come out on top.

In the past decade alone, the popularity of these brands has grown immensely. Panelists are choosing generic brands from Safeway, Trader Joe’s and Whole Foods almost as often as name brands.

In fact, in the 44 tastings from 2009, more than one-third of the winners were grocery store brands.

Read the entire article and learn which Private Brands came out on top.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.