Private Brand Tequila Shots With Costco

This month in the Costco Connection magazine Costco introduces Kirkland Signature Private Brand premium tequila. Kirkland Signature Añejo Tequila, is available in select Costco warehouses in states that allow retail liquor sales. The fine tequila is aged an average of three years to achieve a smooth, complex taste. Añejo tequilas, are distilled from pure blue agave and be must aged exclusively in oak barrels for at least a year.

“This finely aged tequila is dark amber in color and features smooth pepper and smoky wood flavors with a hint of sweet spice,” says Annette Alvarez-Peters, who oversees Costco’s wine, spirits and beer program. “The savory, spicy finish is long and complex.”

Try it neat or on ice, as an aperitif or after dinner, or on any occasion calling for a special spirit, and discover the sophisticated side of tequila.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.