Tasty French Caramels from Whole Foods

whole foofs caramelsI had the opportunity to taste these Whole Foods Market French Caramels Fleur de Sel and although I rarely write about actual products, the combination of caramel and salt is pretty amazing. The Whole Foods website describes them as: wonderful caramels are made with natural creamery butter and blended with a sprinkle of Fleur de Sel, or “flower of the sea.” This exquisite sea salt is hand-harvested in Guerande, France and adds a hint of mellow saltiness to the dense sweetness of the caramel—a real treat with after-dinner coffee

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.