Private Brands Grow Organically

Kim Greenfeld-PLMA LIVEThe Private Label Marketing Association, PLMA once again presents PLMA Live!, the online video series that brings you exclusive interviews. This month’s guest is an expert in natural and organic products who has worked with Trader Joe’s and Whole Foods. She’s Kim Greenfeld, a principal in Campo Verde Solutions, based in Needham, Mass.

  • What categories are really primed for growth?
  • Are national brands moving into the natural and organic products?
  • Is there enough supply in the pipeline to meet demand?

Watch the Interview.

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.