The Instore Marketing Institute has published a field report on Whole Foods Market. The report details the instore marketing efforts of the retailer including a variety of signs to present messages about saving time, money and the environment by choosing pre-made meals, selecting Private Brand products and buying in bulk.
According to the article:
The alternative supermarket chain is using ceiling signs and outdoor banners to promote pre-made holiday meals, which can be ordered in stores or online. Window posters also tout the meals, and direct shoppers to a microsite containing videos about holiday decorating, meal preparation, party planning and gift ideas. Throughout the store, ceiling signs adorned with snowflakes deliver an “all things good” message and carry references to the chain’s website.
Elsewhere, Whole Foods is using two themes to push Private Brand products, touting the savings gained from buying store-brand milk, fruit and potato chips and the environmental impact of choosing bulk SKUs with minimal packaging.