Rodarte GO International With Target

Mulleavy
Kate and Laura Mulleavy

Target is partnering with celebrated designers Kate and Laura Mulleavy of Rodarte to create the next limited-edition collection for GO International, an innovative program designed to provide affordable fashion created by world-renowned designers.

Known for directional designs, intricate detailing and standout, red carpet dresses, Rodarte will launch an exclusive collection on Target.com/go and at most Target stores nationwide on December 20, 2009. The amazingly-priced collection of women’s apparel, belts and legwear, will be available through January 31, 2010.

“Kate and Laura Mulleavy of Rodarte bring a couture sensibility to the GO International program with an acute eye for detail and appreciation for craftsmanship,” said Trish Adams, senior vice president, Target. “We are excited to share their extraordinary talent with our guests, providing off-the-runway fashion at unbeatable prices.”

Rodarte was founded in Pasadena, California in 2005 by Kate and Laura Mulleavy, who presented their first complete collection to accolades during February 2005 New York Fashion Week. The acclaimed Rodarte collection, named after their mother’s maiden name, calls to mind old-world couture with intricate hand-stitching and unexpected details. Since first introducing Rodarte, the Mulleavys have received high praise and industry recognition including the CFDA Swarovski Emerging Womenswear Designer award in June 2008, the Swiss Textiles Award in November 2008 and most recently, the very prestigious CFDA Womenswear Designer of the Year award for 2009. Currently, Rodarte is sold in more than 40 of the world’s premier retailers and has attracted an international following of celebrities and fashion lovers around the globe.

Rodarte for Target exudes effortless style and sophistication, taking emotional inspiration from some of the designers’ favorite iconic leading women in film, including, Faye Dunaway in “Bonnie & Clyde,” Mia Farrow in “Rosemary’s Baby and Ruth Gordon in “Harold & Maude.” Ideal for the season, the timeless, yet unconventional Rodarte for Target collection offers lace and tulle skirts and blouses that are both classic and modern. Girls will be compelled by Rodarte’s leopard and skeletal prints featured on jackets and shifts, while their floral motifs remain versatile and true to the brand. A delicate illusion tulle dress and lace cardigans get the Rodarte treatment, making them wardrobe essentials. Swimwear comes in an assortment of prints and textures while lace and open-hole knee-highs and tights allow for any woman to add signature Rodarte legwear to her favorite ensemble.

Ranging in price from $9.99 – $79.99, the line includes a variety of statement-making pieces. Rodarte for Target introduces inventive, avant garde apparel to the GO International program, presenting affordable luxury fashion to women everywhere.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.